http://www.mycoffeesupply.com/c-29-keurig-k-cups.aspx

This causes berries to ripen more rapidly and bushes to produce higher yields but requires the clearing of trees and increased use of fertilizer and pesticides. Traditional coffee production, on the other hand, caused berries to ripen more slowly and it produced lower yields compared to the modernized method but the quality of the coffee is allegedly superior.[citation needed] In addition, the traditional shaded method is environmentally friendly and serves as a habitat for many species.

The production and consumption of "Fair Trade Coffee" has grown in recent years as some local and national coffee chains have started to offer fair trade alternatives.